Drink Drive Campaign
A group of like minded individuals working together for free with the singular aim of saving lives.
“Almost a quarter of road traffic fatalities in Cyprus are drink related. We wanted to develop a hard-hitting campaign that spoke directly to our audience in a thought provoking way – a way that would affect their responsibility as road users.”
Navajo Media devised the campaign and all the cast, crew, kit providers and supporters related to the campaign offered their skills and services for free.
I was asked to to edit the commercial and couldn’t say no!
To find out more about the production, check out the Drink Drive microsite by Navajo: